Product Launch: Practical Guide to Launching Medical

Product Launch: Practical Guide to Launching Medical Device Products If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage A new device must be better for the patient and the physician and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world class product launch

  • Kindle
  • Product Launch: Practical Guide to Launching Medical Device Products
  • Nikolas F Kerr
  • 27 June 2019
  • 0990908100

About the Author: Nikolas F Kerr

Is a well known author, some of his books are a fascination for readers like in the Product Launch: Practical Guide to Launching Medical Device Products book, this is one of the most wanted Nikolas F Kerr author readers around the world.

15 thoughts on “Product Launch: Practical Guide to Launching Medical Device Products

  1. Matt Harle Matt Harle says:

    Much smaller than I expected, but does contain some useful tips.

  2. Customer Customer says:

    Very good quick reference book with good examples Read it in 2 hours and pass to sales director with all my personnal notes Being an engineer means answer the needs of maketing I expect them to be structured in their request since this guide provide good persperctives of what they should needs and what they wont

  3. Ronny Ronny says:

    Avoidable Nothing great about this book The only value could have come from the Frameworks Metrics etc but sadly the book disappoints there as well It s Practical but hardly a Guide.

  4. Drdannie Drdannie says:

    I really like how the authors packed in so much valuable information in under 80 pages Very refreshing I m tired of reading other business books that drag on as if they are trying to hit a target page set by the publisher The book also reads very fast with many practical examples that can quickly be adopted to boost the success of a product launch Having launched and participated in many product launches myself, I highly recommend this book for folks involved in medical device product launches A fun, easy and practical read

  5. Andrey Andrey says:

    I bought this book to get information on product launches Well did I get it Yes.Was It really insightful Not really Most of it is common sense, especially if you have experience in managing projects.However I really liked the structure of the book it conciseness.

  6. Matt Donald Matt Donald says:

    Being fresh to the medical device salesworld and its competitive nature, this book provided key insight for myself on the power of marketing and how every aspect of launching a device must be used to its fullest advantage with feedback from ever level of the company These two experienced authors were able to provide real life examples of what to do and what not to do when launching a product I would recommend this for anyone looking for a practical, clear and concise guide to expand their horizon when it comes to promoting a medical device s or any product for that matter

  7. Tim Lew Tim Lew says:

    Great book Incredible amount of useful and compact information about launching a medical device It comes from two people who have done it and understand the needs from the sales and marketing perspective.I m in the midst of launching a product and this book lays out a direct pathway and checklist I recommend this book for anyone in the medical device space or anyone planning on launching a medical product.

  8. George Gary Calafactor George Gary Calafactor says:

    Great product seller

  9. Christina Nelson Christina Nelson says:

    This book offers a very practical approach to getting your product in front of the right decision makers to increase sales The authors provide very useful tools that when implemented properly will have an immediate impact on your performance and setup you up for success I highly recommend this book if you want to be successful

  10. Brian Orr Brian Orr says:

    From one medical device sales rep to all my peers buy this book and send it to your company s marketing department Finally, a product launch book that speaks to the importance of including sales analytics and techniques in the launch process Amen Too often are products just thrown over the fence without quality input from the sales team Truly a great read

  11. Manoj R Thakore Manoj R Thakore says:

    Great insights about how to plan and implement a successful product launch for medical devices.Avoids dry theory and drives to the practical and tactical necessities of a product launch with simple, real world examples Definitely recommend

  12. Eric Eric says:

    A truly essential tool for launching into the medical device space Authors offer a real world, easy to follow blueprint to enter this lucrative but challenging market Well done

  13. Jerem Sutherland Jerem Sutherland says:

    Great succinct read with proven strategies for success The authors utilize real world examples which bring the theories and tactics to life.

  14. Naderz Naderz says:

    I don t Recommend

  15. Carol Carol says:

    I would be surprised if there are actually that many people out there who aren t already aware of most the content presented.

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